Monday, 4 July 2011

ACM's Computing Reviews praises "Data Mining Techniques in CRM"


ACM's (Association for Computer Machinery) Computing Reviews (Reviews.com) recently (Jun 23 2011) reviewed "Data Mining Techniques in CRM". Here is a review excerpt:

"Turning data into action is the aim of this insightful and practice-oriented book; it succeeds in an extraordinary way...
This work superbly demonstrates how to use analytical data mining techniques to gain actionable results when analyzing a customer base....
This book is poised to become a standard reference, and I unconditionally recommend it to anyone working in this field "







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