Monday, 4 July 2011

ACM's Computing Reviews praises "Data Mining Techniques in CRM"

ACM's (Association for Computer Machinery) Computing Reviews ( recently (Jun 23 2011) reviewed "Data Mining Techniques in CRM". Here is a review excerpt:

"Turning data into action is the aim of this insightful and practice-oriented book; it succeeds in an extraordinary way...
This work superbly demonstrates how to use analytical data mining techniques to gain actionable results when analyzing a customer base....
This book is poised to become a standard reference, and I unconditionally recommend it to anyone working in this field "

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